in Business & SportS
Building Champions
Nick & Dean Douglas help media, investors, and executives understand the forces reshaping college athletics, and how those lessons fuel winning leadership everywhere
“We believe college athletics is more than a Saturday spectacle—it’s a living case study in leadership, strategy & culture.”
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Nick Douglas
Nick Douglas is an entrepreneur and media contributor at the intersection of sports, technology, and community impact. He founded the HOOPs Initiative (Helping Others Overcome Problems) to help professional athletes create next-level impact and co-founded Sidequests, a platform that inspires real-world exploration. A graduate of Ole Miss, Nick is a sought-after voice on college athletics, regularly sharing insights on conference realignment, the athlete economy, and the business of sports.
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Dean Douglas
Dean Douglas is a four-time CEO who has led public and private multinational companies across the U.S., Europe, and Asia. Known for strategic clarity and operational excellence, he has guided organizations through major expansions and billion-dollar deals. A lifelong student of college sports, Dean blends boardroom expertise with a deep passion for the game, offering investors, media, and executives clear perspective on the rapidly changing world of college athletics.
Book
Where Tradition Meets a Billion-Dollar Power Play
Nick & Dean’s #1 Amazon BestseLLING BOOK
College football is changing fast—power deals, billion-dollar TV contracts, and conference shake-ups are rewriting the sport you love.
Where Did Our Game Go? takes you inside the backroom moves and bold decisions that turned tradition into big business.
Discover how the 109-year Pac-12 collapsed, why Texas and Oklahoma jumped to the SEC, and how players went from unpaid amateurs to entrepreneurs almost overnight.
Whether you cheer the changes or miss the old days, this book shows why it all happened and what’s next.
WHERE DID OUR GAME GO?
WHERE DID OUR GAME GO?
“A great read not just for people who love college football but for anyone who enjoys a lesson in greed, hubris, and the human condition.”
— Mike Morgan, ESPN Announcer
How We Can Work Together
Nick and Dean bring decades of leadership experience and deep knowledge of college athletics to every engagement. Whether you need sharp on-air analysis, strategic investment guidance, or a playbook for building winning teams, they deliver insight you can act on.
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Expert Media Voices
Book Nick & Dean as on-air analysts or podcast guests to unpack the fast-moving changes in college football, from realignment to the athlete economy. Their clear, engaging style makes complex issues easy for any audience to understand.
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Sports & Media Investment Strategy
For investors exploring teams, sports media outlets, or collegiate programs, Nick & Dean provide market intelligence, risk analysis, and strategic advice to help you make smart moves in a rapidly evolving industry.
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Leadership Consulting for Organizations
Using lessons drawn from nationally recognized athletic programs, they deliver executive training and strategic consulting that sharpen decision-making, strengthen culture, and drive measurable results.
The Game Is Changing…
Are You Ready?
We welcome conversations with media professionals, investors, and organizational leaders who want a clear view of where college athletics—and leadership itself—are headed.
Whether you need expert commentary, strategic investment guidance, or leadership insights, we bring decades of executive experience and a lifelong passion for the game to every conversation.
Let’s translate the playbook of sports and business into results for your organization.